Posts Tagged Advertising & Marketing
What is happening to trade shows?
Posted by Frank in Advertising & Marketing on April 28th, 2010
I have been attending B2B trade shows for over thirty years serving a wide variety of buyers of products an services in a host of diverse industries. I have attended as many as a dozen or more a year from large international events drawing from a worldwide audience to very small local shows with an extremely narrow focus. Changes have been impacting these events as markets grow or mature; some for the better, but recently it seems a trend on the downside. Fewer attendees, fewer exhibitors, downsized venues, etc.
Does the current economic downturn get full responsibility? How is it that some shows booming while others decline and/or disappear? Is there something basic changing in the way B2B attendees experience and learn about products? Or is it all have to do with management? How do trade shows remain vital?
Advertising During a Recession
Posted by Frank in Uncategorized on May 11th, 2009
There is a long established maxim that clearly spells out when to advertise: when business is good and you can afford to do it and when business is not good and you cannot afford not to do it. This view is supported by plenty of research that points out the many important advantages in continuity of advertising in good times and bad including sustaining brand recognition, strengthening corporate image, retaining and growing market share, achieving market domination, etc. Yet, advertising budgets implode when times get tough. Read the rest of this entry »