Posts Tagged Research
Electrical Contractors Going For the Green
Posted by Frank in Uncategorized on May 28th, 2009
Electrical Contractor’s 2008 Profile of the Electrical Contractor Topline Report shows (for the 12 months prior to this biennial survey of the industry) that 30% of electrical contractors have worked in one or more of the following: LEED Projects, Solar PV, Wind Generation, Net Meeting and/or Co-Generation. This was particularly true of larger firms (100+ employees) where the percentage was 57% while it was 27% for smaller firms.
The percentage breaks down by category as follows:
Solar/Photovoltaic 11%
LEED Projects 9%
Geothermal 7%
Co-Generation 7%
Net Metering 5%
Wind Generation 3%
Fuel Cells 0.04%
This research - conducted in early 2008 - is really an indication of market activity for 2007. (The next such profile study will be done in early 2010 and will reflect 2009 activity.) How much growth do you believe there has been in these types of projects by contractors since 2007?
Advertising During a Recession
Posted by Frank in Uncategorized on May 11th, 2009
There is a long established maxim that clearly spells out when to advertise: when business is good and you can afford to do it and when business is not good and you cannot afford not to do it. This view is supported by plenty of research that points out the many important advantages in continuity of advertising in good times and bad including sustaining brand recognition, strengthening corporate image, retaining and growing market share, achieving market domination, etc. Yet, advertising budgets implode when times get tough. Read the rest of this entry »